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Projects

As a freelance copywriter I have led a variety of projects over the years for diverse charities and businesses. From campaign copy, to on page copy, features, research strategy, SEO research, newsletter copy, email strategy, blog and website development, UX copy and more. Learn more about the creative projects and results I have delivered in the charity and commercial sectors.

Created a humanitarian video mini series for the Gaza emergency through a probono agreement I built with a global creative agency.

Delivered the Global Fundraising Content Plan, aligning content sharing, gathering and creation processes across 24 different national offices.

Developed emergency fundraising content concept and packages for humanitarian appeals including Gaza, Haiti, El Nino, and Girls in Crisis.

Illustration of woman at computer by Mafalda E.L.G

I interviewed and wrote an article on the AI Gender Gap for the Wärtsilä Corporation. Read it here.

I interviewed musician Ryder the Eagle and wrote an article for The Indie Scene publication. Read it here.

lllustration of woman on white background - CREATE WITH MAF

I researched wrote the campaign copy for the Woodgreen, Miles in March Challenge. Read more about this here.

I wrote the social copy for the Heart for Art campaign in partnership with DHL Express and the Van Gogh Museum. Read more here.

Illustration of man on white background - CREATE WITH MAF

I developed and wrote the copy for the World Energy Efficiency Day landing page for tado°. Learn more here.

I researched and wrote an article for Art Web, detailing different ways in which an artist can find inspiration. Read more here.

I helped develop the strategy for the Research department in Asthma UK which brought in over 2,000 subscribers. Learn more here.

Illustration of man with cap on white background - CREATE WITH MAF

I developed and wrote the copy for the tado° and aWATTar renewable electricity page - read more here.

I researched and wrote an article on ‘How to find your art style’, for Art Web, a platform for artists. Read more here.

I researched and wrote the copy for the tado° Comfort Campaign for the UK market. Read more here.

I researched and wrote a feature reviewing ‘dream pop’ musician Tim Ayre, for The Indie Scene. Read it here.

Image of Mandrake Handshake on white background by CREATE WITH MAF

I reviewed Mandrake Handshake's debut EP - 'Shake The Hand That Feeds You' for the Indie Scene. Read more here.

Along with a team of six, I built the post-covid hub for the Asthma UK and British Lung Foundation Partnership, learn more here.

I developed and wrote the ad copy for the tado° Energy Crunch Campaign for it’s UK market. Read more here.

I led and managed the development of the Asthma UK Blog which brought in over 30K users upon launching. Check it out here.

I led the team that created the British Lung Foundation Blog, which now has over 30,000 users, check it out here.

I led the team that optimised the research section of the Asthma UK website, learn more here.

I created the funnel optimisation strategies for both charities, learn more about how Engaging Networks was used to grow income.

I created the social media and marketing strategy for the luxury brand, WTR London. Learn more here.

I wrote a callout for the British Lung Foundation, to successfully secure a UK creative agency for a COVID-19 campaign. Read more here.

I led in the optimisation and creation of the Asthma UK fundraising funnel using Engaging Networks. Learn more here.

My poems and prompts were recently published in Vagus Magazine alongside other collaborators and artists. Read more here.

I developed, researched, and wrote the copy for the Asthma UK Post-COVID Hub - read more here.

I developed, researched, and wrote the copy for the Asthma UK ‘Blow it Away Challenge’, read more here.

I worked with bondlayer, a tech startup, to translate their tutorial videos from Portuguese to English. Read more here.

I wrote the email and web copy for the British Lung Foundation’s ‘Defend Your Lungs’ COVID-19 campaign, read more here.

I created the ecommerce website offering for Maf Swimwear using Shopify, check it out here..

I developed the ecommerce strategy for the luxury fashion brand Mishka in 2015. Learn more here.

I created the Sleeknote strategy that brought in over 80,000 new subscribers in less than two weeks. Learn more here.

I created the ad copy for the tado° Black Friday Campaign for it’s UK market. Read more here.

I led in the optimisation and creation of the British Lung Foundation’s fundraising funnel, check it out here.

I wrote a feature in The Indie Scene for FUR's latest single, 'The Fine Line of a Quiet Life' - check it out here.

My poems were published in Paula Guimaraes’ debut photography book, Living Nature. Check it out here.