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The key areas that I work with are creative copywriting, campaign strategy, product ideation and ongoing optimisation. I balance creativity with analytics – bringing new ideas to the table but always backed by studied insights. Learn more about some of the services I offer below.
Creative copywriting
In my experience, connecting with users boils down to striking the right balance between the inspirational and the relatable.
By blending creative, digital strategy, and analytical skills, I successfully help my clients to engage with diverse audiences and reach ambitious targets.
Over ten years in the commercial and charity sectors means I build captivating and emotionally resonant brand narratives that drive real results.
Digital strategy
Whether it’s building the first campaign for a recently merged charity as the pandemic was kicking off, or devising actionable and low-cost strategies to harness new users - I am passionate about building the right campaign for your brand.
Learn more about the different campaigns I have planned, lead and built
Product development
From blogs to research tools, I believe that diversifying your brand’s digital product offering can be exponentially beneficial in optimising engagement and conversion.
Over the years, I’ve helped design, build and plan many digital products such as hubs, tools, newsrooms, blogs, pages, websites, ecommerce offerings and more.
Ongoing optimisation
The fluid nature of anything that lives online, means that constant optimisation is crucial when trying to keep your brand relevant.
Continual testing and learning allow your products and projects to work harder for you and your audience without doubling the workload.