high-impact storytelling for davos world economic forum (UNICEF)
The Purpose Marketing & Brand Building team needed to present UNICEF as the ‘partner of choice’ for the C-Suite and UHNWI (ultra high net worth individual) audience at the World Economic Forum at Davos.
We needed to ensure we optimised this gathering to both inform and entice potential partners and donors to join the mission to protect the rights of every child. One of the main challenges was reaching the audience with a diverse channel strategy while using creative and memorable messaging.
I supported the process to shape the main narrative for the event to ‘choose humanity’. Based on this I wrote an open letter addressed to all Davos attendees - shared online by UNICEF’s directors and at Davos in print format.
I wrote the invitations for three UNICEF events held at the WEF with high-profile celebrities including David Beckham - always with the intention to entice partnerships that culminate in gifts of over US$500K.
I also developed geofencing ads to ensure we targetted UHNWI at Davos and later in their cities of residence.
Developed and executed and project managed high-profile donor communications for international media outlets including: Forbes Colombia, Les Echos, and the Wall Street Journal.
