Content that cares
Driving impact and engagement through authentic storytelling
I’m Maf, a writer and humanitarian fundraising & communications content strategist dedicated to bringing your brand vision to life with impactful storytelling that truly connects and drives meaningful change. With 15+ years of experience in the nonprofit and commercial sectors, I'm committed to helping you reach your income, advocacy and engagement targets authentically.
Services
Here to help you plan, execute and optimise your fundraising, content, campaign and product portfolio strategies. Learn more about how I propose to take your ambitious ideas to fruition.
Projects
From raising over £3M through developing an emergency fundraising mechanism to growing a charity’s supporter base by 80K in one week, learn more about the projects and results I’ve delivered.
Get in touch
Whether you have something in mind, or simply want to learn more about the different services offered, don’t hesitate to get in touch.
Recent clients & publications
UNICEF, Plan International, Seen TV, DHL, Forbes Colombia, The Wall Street Journal, Les Echos, Euronews, tado°, Deloitte, Wärtsilä, Spoon Agency, The Indie Scene and Matilde Viegas.
“Mafalda is a brilliant writer and strategist, with a rare ability to craft messages that resonate with diverse audiences. Her writing is always intelligent, nuanced, and impactful. Mafalda is also very efficient and reliable. No matter how complex the project or tight the deadline, she delivers high-quality work with calm and positivity.”
Some numbers over the years
OVER €3M RAISED
Developed the concept of the Emergency Fundraising Pack for an INGO, allowing 24 global markets to launch emergency appeals. Since October 2023 I have produced four packs raising over €3M in funds.
IN LESS THAN TWO WEEKS
I created a pop-up strategy that brought in over 80,000 new subscribers for a charity in the UK in early 2020, just as the pandemic was getting started.
YEARS’ GLOBAL EXPERIENCE
I have partnered across many industries in 45+ countries globally. Working across all digital formats and speaking Portuguese, Spanish and English at a native level.
Accreditations
Over the years I have furthered my knowledge in youth-based & humanitarian education, journalism and communication strategy through obtaining the European Union’s Erasmus+ Youthpass and the National Council for the Training of Journalists Gold Standard diploma.
“Maf is highly reliable, humble, flexible, intelligent, and her great strength is that she is able to move between creative and strategic thinking. She is excellent with people. Besides this, she is a great writer and good at explaining things in a simple and understandable way.
Maf led key strategic projects in collaboration with a number of multi-level international stakeholders. She is a great team player and public speaker. I highly recommend Maf for any future roles and wish her the best.”
Emma from Plan International
Key sectors
I work across a series of sectors and enjoy learning about new initiatives, services and products. However, my main areas of expertise are in humanitarian, fundraising, content strategy, culture, and sustainability projects.
“I’ve had the absolute pleasure of working alongside Mafalda during her contract at Plan International. Her innovative thinking, organizational prowess, and collaborative spirit made her an invaluable asset to our team.
Maf consistently brought fresh, creative perspectives, often devising solutions others might overlook. She has an exceptional ability to work independently, driving products forward with confidence and expertise, while engaging stakeholders at the right moments to ensure alignment and diverse insights.
Beyond her professional talents, Mafalda is open and kind, fostering a positive environment where everyone feels heard and valued.”
Nicki from Plan International
Worldwide reach
I am officially based between Porto and London, but I serve clients across all sectors, globally. I have partnered with clients in 45+ countries including: Argentina, Australia, Bangladesh, Belgium, Brazil, Canada, Colombia, Switzerland, Denmark, France, Finland, Germany, Hong Kong, Ireland, India, Indonesia, Italy, Japan, Korea, Malaysia, Norway, Netherlands, Palestine, Portugal, Singapore, Spain, Sweden, Switzerland, UK and Ukraine.
Still have more questions? Get in touch.
Interested in learning more about the services I offer? Or maybe you’re not sure about what you’re looking for but want to brainstorm some ideas. Book a free 30-minute discovery call.
