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post-COVID HUB (asthma uk)

The Post-COVID HUB, was Asthma UK and the British Lung Foundation’s initial response to people suffering from COVID-19, long after their initial diagnosis. I helped to build the Post-COVID HUB platform, and designed and wrote all email journeys and copy. Below is a sample of one email journey.

Email 1: Read and take our survey

Dear Zara,

Thank you for signing up for the Post-COVID HUB newsletter. We want to support you and your loved ones after COVID-19 in your recovery and caring processes.

We will be sending you regular emails, pointing you to the latest advice on staying healthy and getting the help you need. You can find the latest health advice in the get support area of our Post-COVID HUB.

Lastly, I want to make sure your friends and family receive the support and information they need. If you have found the Post-COVID HUB and newsletter useful, please share it with your loved ones.

Together, we can ensure that everyone enjoys the best possible health and quality of life post-COVID.

Thank you, Kay Boycott CEO, Asthma UK and British Lung Foundation Partnership

Email 2: Get the right support for you

Dear Zara,

I hope that you have been finding the Post-Covid HUB a useful source of information and support for you and your loved ones.

I’m so happy you have to come to us, and I hope we are able to help you - whether you’re caring for yourself or for a loved one.

The Get Support section of our Post-COVID HUB is an up to date guide on how to take the best care of yourself or your loved one after having had covid.

If you had Covid-19 but weren’t hospitalised, you can find specific information and support here.

If you had Covid-19 and were hospitalised but didn’t go to the ICU, you can find tailored information and support here.

If you had Covid-19 and were in the ICU, you can find the best information and support for you or your loved one here.

For more personalised support, we’ve also got an expert-led nurses helpline that you can call as well as a WhatsApp service.

Thanks,

Dr Samantha Walker Director of Research and Innovation

Email 3: Advice for breathlessness

Dear Zara,

We know some people may have breathing difficulties after recovering from COVID-19. We don’t yet know if this is from the virus, or from receiving treatment for the virus. We are working to understand more about this, which is why we set up this Post-COVID HUB.We have been seeing more questions and concerns surrounding breathlessness after covid. That’s why we have put together some easy-to-follow guides that can potentially improve your breathlessness. Whether you or a loved one had Covid-19 but stayed at home, if you were hospitalised but not in intensive care and lastly if you were in intensive care we have a guide for you.

If you or your loved one had Covid-19 but stayed at home and you are experiencing breathlessness, practicing breathing control might help. This is a way to breathe gently, using the least effort, and is often used in yoga. Read more about breathlessness techniques for people who had Covid-19 but stayed at home here.

Likewise, if you or your loved one was hospitalised but not in intensive care, we’ve carefully considered the different measures you might want to take to improve your breathlessness from helping you to get active again to managing your long-term cough - we’ve got you covered. Read more about how to help and care for people who had Covid-19 and were hospitalised but not in ICU here.

Lastly, if you or your loved one was in intensive care we’ve got you covered with our expert British Lung Foundation guide to breathlessness.

And as always, you can always reach out to our expert respiratory nurses on the phone or on WhatsApp.

Thank you,

Dr. Samantha Walker Director of Research and Innovation

Email 4: What you might be thinking

Dear Zara,

I hope you found my last email on breathlessness helpful. As always, we want to provide you with the most up to date information and support. That’s why today I want to give you some advice around sleeping after having had Covid-19.

If you or your loved one had Covid-19 but stayed at home and you are experiencing difficulty sleeping, know that you are not alone, you might be feeling fatigued and this might last for 3 months. We have been speaking to countless people who have been experiencing similar sleeping difficulties, such as this person, who explained:

“I nap when the pain gets too much and when my body is exhausted from it all… Before this I was healthy: I ran, I walked, and I didn’t stop each day.”If you or your loved one was hospitalised but not in intensive care, you might be feeling exhausted all the time. We’ve taken time to list out some of the fatigue symptoms you might have, know that this is normal and lots of people are living with similar symptoms right now so you are not alone.

Read more about fatigue and how it might be affecting you here and learn more about how to improve your fatigue here.

Lastly, if you or your loved one was in intensive care we want you to know you’re not alone, we have been speaking to countless people in similar situations, like this person who described their experience as:

“An absolute roller coaster of physical, emotional and mental challenges. From the long nights of no sleep due to muscle pain/burning sensation/shortness of breath… to thinking it is it just you.” – Male, 35-44

We’re here for you and hope that you can find some practical advice and reassurance on sleeping difficulties here.

Don’t forget, you can always reach out to our expert respiratory nurses on the phone or on WhatsApp.

Thank you,

Dr. Samantha Walker Director of Research and Innovation

Email 5: Real life experiences

Dear Zara,

I hope you have been finding our post-covid information and advice helpful. We are working hard to understand more around the implications of Covid-19 as we want to provide you and your loved ones with the best possible support.

It’s really important to us to understand real life experiences of people who have had Covid-19, that’s why we reached out to over 1,000 people, this is some of what these people are saying:

“I believe it has completely changed me. I do not feel the same as I did before I had it. This illness is proving to be long term, I am taking every day slowly as it comes and overall getting better. This is week 12 now. However, I do get days where I constantly relapse and feel worse again.” – Female, aged 18-24

“Gradually improving shortness of breath and cardiac type chest pains which have persisted for at least 5.5 weeks now. Noticed definite improvement in symptoms this week, but there is a cycling nature of the symptoms with regular set-backs where the symptoms can worsen significantly which is a frightening experience.” – Male, 25-34

Our goal is to continue understanding first hand, how Covid-19 has affected everyone’s lives, so that we can provide better support, but we can’t do it without you. That’s why I am asking you to share the following link to the Post-COVID HUB with anyone that might need extra support:

https://www.post-covid.org.uk/

Thank you,

Dr. Samantha Walker Director of Research and Innovation