funnel strategy (asthma uk + british lung foundation)
I developed the fundraising funnel optimisation strategy for the Asthma UK and British Lung Foundation Partnership charity. With the introduction of a new funnel strategy, design and tools, we have been able to bring in a record number of donations and users. We also began to use the funnel as a space to share important and life-changing information. The new funnel design was built on Engaging Networks.
