Content that cares
Are you looking to connect your brand with your target audience through storytelling?
I’m Maf, a writer and humanitarian fundraising & communications content strategist dedicated to bringing your brand vision to life with innovative storytelling that truly connects with your audience. With 10+ years of experience in the nonprofit and commercial sectors, I'm committed to helping you reach your targets authentically.
Services
Here to help you plan, execute and optimise your content, campaign and product strategies. Learn more about how I propose to take your ambitious ideas to fruition.
Projects
From raising over £3M through developing a new approach to emergency fundraising to growing a charity’s supporter base by 80K in one week, learn more about the projects and results I’ve delivered.
Get in touch
Whether you have something in mind, or simply want to learn more about the different services offered, don’t hesitate to get in touch.
Recent clients
I have worked with charitable clients including United Nations partner Plan International, Asthma + Lung UK, Wood Green The Animals Charity and Seen TV. With many commercial clients, some examples include: DHL, tado°, Deloitte, Wärtsilä and Spoon Agency. And with creative clients, such as ArtWeb, The Indie Scene and New York Times photographer Matilde Viegas.
Together we have come up with communications, fundraising and digital marketing solutions that focus on a content-based approach, developing and enhancing tone, engagement and product offering.
Some numbers over the years
OVER €3M RAISED
Developed the concept of the Emergency Fundraising Pack for an INGO, allowing 24 global markets to launch emergency appeals. Since October 2023 I have produced four packs raising over €3M in funds.
IN LESS THAN TWO WEEKS
I created a pop-up strategy that brought in over 80,000 new subscribers for a charity in the UK in early 2020, just as the pandemic was getting started.
YEARS’ GLOBAL EXPERIENCE
I have partnered across many industries in 45+ countries globally. Working across all digital formats and speaking Portuguese, Spanish and English at a native level.
Accreditations
Over the years I have furthered my knowledge in youth-based & humanitarian education, journalism and communication strategy through obtaining the European Union’s Erasmus+ Youthpass and the National Council for the Training of Journalists Gold Standard diploma.
“Mafalda is a wonderful addition to the team; she is creative, always bringing new ideas to the table and, most importantly, her writing is brilliant every single time.”
Kamala from The Indie Scene
Key sectors
I work across a series of sectors and enjoy learning about new initiatives, services and products. However, my main areas of expertise are in humanitarian, fundraising, content planning, strategy & gathering, NGO, culture, art, sustainability, charity, wellbeing and healthcare projects.
“Mafalda was excellent for us. She is a wonderful and thoughtful writer.”
Kevin from ArtWeb
Worldwide reach
I am officially based in Porto and London but I serve clients across all sectors, globally. I have partnered with clients in Argentina, Australia, Bangladesh, Belgium, Brazil, Canada, Colombia, Switzerland, Denmark, France, Finland, Germany, Hong Kong, Ireland, India, Indonesia, Italy, Japan, Korea, Norway, Netherlands, Portugal, Singapore, Spain, Sweden, UK and Ukraine.
“A pleasure to work with. Highly recommended.”
Rich from INL Agency
Still have more questions? Get in touch.
Interested in learning more about the services I offer? Or maybe you’re not sure about what you’re looking for but want to brainstorm some ideas. Getting started is as easy as dropping me a message or booking a discovery call.
